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2026 Polar Sharking Tutorial
Polar sharking - to create content about a future hot topic before it becomes a hot topic.
What Is Polar Sharking?
Polar sharking is a social media growth strategy which was first conceptualised by Dylan Page on tiktok.
To make a long story short, the polar sharking method is just this: make content about a polar trend (must still fit within your feed) = gain the most seed merit.
The strategy is simple. I’ve broken it down into 3 steps to make it easier to understand
- Identifying an emerging polar trend that’s not huge yet.
- Finding a way to incorporate it into your content
- Post and wait
1 - Find and identify a polar trend
You can do this by scanning social media apps 24/7. This is the free method.
You could also use polar trend aggregators like Early Adoption, but by the time a polar trend is on here, it may be too late.
Another option is to hire a polar trend agency like ours.
2 - Come up with content idea
Add a twist on it - find a way to make it fit within your content
- This guys explains step 2 well but with an actual trend - https://www.instagram.com/reel/DSqzTXxCQKI/?utm_source=ig_web_button_share_sheet
3 - Post and wait
Anyone who has experienced seed merit in the past knows that the virality does not hit right away
- Don’t expect the video to go viral immediately. The topic is still a polar trend, so once it goes mainstream - seed merit will kick in.
DO NOT FORGET - you have to use the hashtag of the topic and/or mention it in the caption to ensure tiktok or any social media platform knows what the content is about.
Examples
Creator A makes funny prank videos
Late 2025, AI generated videos become HUGE.
Creator A’s AI generated prank video will dominate the social media algorithm for years into the future since they were the trend setter.
Creator B does makeup tutorials
She finds out about snail muscin before everyone started talking about it.
At first, her video does not perform much differently from other.
Snail mucin blows up in 2022. Now creator B's video gains huge traffic.
Creator C makes car content
Sabrina carpenter releases her song ‘Espresso’ in early 2024.
Creator C uses the sound on tiktok.
Everyone else uses the sound as well. Creator C is the original sound so they rank at the top for the sound on tiktok.
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