Polar Trends Explained For Beginners (And How To Identify A Polar Trend)

Polar Trends And The Benefits To Being Early

• If you own a business and you discover a new tool, process, or system early, you can operate with lower costs, fewer staff, and faster execution, while competitors are still brute-forcing the same problems with time and money.

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• If you were the first in your class to discover ChatGPT, you would shock everyone with your well written essays while the rest of the class would continue to struggle writing theirs. 

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• If back in 2016, you started selling fidget spinners before every shop started selling them, you would dominate demand while supply was scarce, sell them at high margins, build brand recognition, and cash out before the market became saturated and prices collapsed—while late sellers fought each other on price with no differentiation.

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• If you do SEO and publish content about an upcoming topic early, backlinks come naturally because all other sources would treat you as an authority sauce, once the topic does blow up. Also, you would reap the benefits of seed merit. 

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• If you are into fashion and you started wearing a certain style before anyone else did, i guess people would perceive you as the ‘trend setter’ 

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• If you started selling LED strip lights before they were everywhere, you would enjoy cheap ads, high click-through rates, and organic word-of-mouth while others later needed huge budgets just to be seen.

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The message i'm trying to get across is - no matter who you are or what it is, there will always be some sort of benefit to being early to 'the next big thing'

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I could go on for days explaining more and more instances where being early has it’s perks. 

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Being early to take advantage of a polar trend gives you an unfair advantage over everyone else who capitalizes on it later on. 

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How to tell if something is a Polar trend - Rule of thumb criteria 

In order to reasonably suggest that something is a polar trend, the following 2 factors must be valid:

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1 - People are beginning to talk about it online and in real life, and the rate is accelerating rapidly 

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2 - There is little to no content about it online or in real life

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1.….Have reasonable evidence that it is blowing up

A polar trend isn’t just a random idea you feel is cool, there needs to be clear signals of momentum.

This usually shows up as:

• The topic beginning to expand out of it’s original niche
  
  
• Sudden emerging hype and mentions within a short period of time, especially on social media

The key detail is that the growth feels unnatural for its size.
It’s small, but the speed at which interest is increasing is what gives it away.

If something is quietly gaining traction inside one niche and you start seeing it spill into other circles, that’s a strong indicator you’re looking at a polar trend.

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2.…..Must not have reached the mainstream yet

• No one knows about it
• No one is searching for it on google
• No one is talking about it on tiktok or other social media platforms

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This means you’re early!

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This part is just as important.

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The moment something is: 

• Trending all over TikTok’s front page
• Covered by major media
• Talked about by everyone outside the niche

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…it’s no longer a polar trend. A true polar trend still feels:

• Underground
• Slightly obscure
• “Too early” to most people

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Once the mainstream catches on, the unfair advantage disappears.

At that point, you’re no longer early but rather, you’re just participating.

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And that’s the difference between discovering a polar trend and chasing a trend.